{'It’s like they’ve erupted out of someone’s subconscious': how horror has taken over contemporary film venues.
The largest surprise the film industry has experienced in 2025? The resurgence of horror as a dominant force at the UK film market.
As a category, it has impressively exceeded past times with a annual growth of 22% for the British and Irish cinemas: over £83 million this year, compared with £68.6 million last year.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” notes a box office editor.
The big hits of the year – a recent horror title (£11.4 million), another hit film (£16.2m), the latest Conjuring installment (£14.98m) and 28 Years Later (£15.54 million) – have all remained in the multiplexes and in the audience's minds.
While much of the professional discussion focuses on the singular brilliance of prominent auteurs, their achievements indicate something evolving between moviegoers and the genre.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” explains a head of acquisition.
“Films like these play with genre and structure to create something completely different, and that speaks to an audience in a different way.”
But apart from aesthetic quality, the ongoing appeal of horror movies this year indicates they are giving moviegoers something that’s greatly desired: therapeutic relief.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” notes a genre expert.
“Horror films are great at playing into people’s anxieties, while at the same time exaggerating them. So you forget about your day-to-day anxieties and focus on the monster on the screen,” says a prominent scholar of vampire and monster cinema.
In the context of a real-world news cycle featuring war, border tensions, far-right movements, and environmental crises, witches, zombies and vengeful spirits resonate a bit differently with audiences.
“I read somewhere that the success of vampire movies is linked to economically depressed times,” comments an star from a successful fright film.
“The concept reflects how economic systems can drain vitality from individuals.”
Historically, public discord has always impacted scary movies.
Experts highlight the surge of early cinematic styles after the WWI and the unstable environment of the post-war Germany, with films such as classic silent horror and the iconic vampire tale.
Later occurred the Great Depression era and Universal Studios’ Frankenstein and The Wolfman.
“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” says a academic.
“Therefore, it embodies concerns related to foreign influx.”
The phantom of border issues inspired the newly launched folk horror a recent film title.
Its writer-director clarifies: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Additionally, the notion that acquaintances might unexpectedly voice extreme views, leaving others shocked.”
Maybe, the current era of celebrated, politically engaged fright cinema started with a sharp parody released a year after a polarizing administration.
It introduced a fresh generation of horror auteurs, including several notable names.
“Those years were remarkably vibrant,” comments a creator whose movie about a violent prenatal entity was one of the time's landmark films.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The same filmmaker, who is writing a new horror original, adds: “Over 10 years, audiences’ minds have been opening up to much more of that.”
At the same time, there has been a revival of the genre’s less celebrated output.
Recently, a nicke l venue opened in a major city, showing obscure movies such as The Greasy Strangler, The Fall of the House of Usher and the 1989 remake of Dr Caligari.
The fresh acclaim of this “rough and rowdy” genre is, according to the cinema founder, a direct reaction to the formulaic productions produced at the cinemas.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he explains.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Fright flicks continue to disrupt conventions.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” observes an specialist.
Besides the revival of the insane researcher motif – with two adaptations of a well-known story imminent – he predicts we will see horror films in the near future addressing our present fears: about tech supremacy in the years ahead and “supernatural elements in political spheres”.
In the interim, a religious-themed scare film The Carpenter’s Son – which tells the story of biblical parent hardships after the messiah's arrival, and includes celebrated stars as the sacred figures – is planned for launch soon, and will certainly create waves through the religious conservatives in the America.</